Tuesday, November 30, 2010

Raica Oliveira Dons Some Tartan Lingerie For Ultimo

Lingerie entrepreneur Michelle Mone has launched a series of underwear to St. Andrew's Day with her own tartan.

Mone, 39, who received an OBE for his services to the UK lingerie industry last week, developed tailor-made "End" tartan for her new limited edition series that will be sold through Debenhams stores.

The range is inspired by supermodel Raica Oliveira, an ex-Victoria's Secret model who once dated Brazilian soccer ace Ronaldo.

The tycoon, who launched his End label in 1999, said: "Although the end is a globally recognized brand and warehouses throughout the UK, I wanted to celebrate the brand's Scottish roots and create something fun and flirty in celebration of St. Andrew's Day.

"Over the past few years, tartan has shed its traditional roots and has become synonymous with fashion, thanks to designers like Christopher Kane and Vivienne Westwood - and it is entirely fitting that the end should be the first lingerie brand to have their very own tartan .

"This series is fantastic and every Scottish girl should have a set in their lingerie drawer."

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